Design Intelligence Award (DIA) is a merit-based internationally recognised academic award in industrial design established in Hangzhou, China, 2015. It is a platform for evaluation, promotion and communication of design, an interdisciplinary competition encompassing art, technology and business, and a bridge to link ideas to industry. DIA returns to the design origin of making things with human intelligence, advocates that “design is the carrier of culture, reflection of national strength, wisdom of life, source of innovation”, and plays the role of bringing world-wide creativity to lead an intelligent future.